Wishing everyone a Happy New Year for 2015. May you finish it as you started. May your dreams become true. May your lives be filled with hope and love even more.
Keep fighting the good fight.
So I thought I’d try my hand at something new and downloaded Adobe Flash Professional CC. I’ve never used this program before so creating my first flash movie was not only hard but fun to do as well. The irony is that, being a beginner there’s no way I’d put professional in Flash professional, so through a process of elimination that leaves me with Flash. 😛
So the gif I created below is by no means a stretch of the imagination. Its just me in pixel form running past the hills and open sky. Not sure why the resolution is worse than on screen. I tried different things to make it better but to no avail. What’s even more ironic is that he is getting more exercise than me. Perhaps this pixel guy is a wake up call to exercise more. Whatever the case, it’s fun creating something new and it also helps your brain being more creative.
Feedback welcome. Enjoy!
It came to my attention in the news the other day of children becoming seriously ill and even leading to fatalities from drinking unpasteurised milk. If you aren’t aware here are two links to news.com.au articles identifying these hazards. View them now.
Do you see the problem? How is this design related? Hopefully to you these answers are rhetorical. If not, then that makes me feel unsettled. The issue is that unpasteurised milk is packaged and labeled like regular milk. They have a cow on the front label; same bottles with the same bottle tops, and the same colours one would see on a regular bottle of milk. If fact I’ll bring up one of the photos from the news article and put it next to a bottle of milk in my fridge.
Not much difference, is there?Would you easily mistake them if they were side by side in your fridge at 6am when you wake up?
Okay, so from a purely design stand point are the designers to blame? Partially.
Alright so I may be new to this field and I don’t know a lot of the workings and what ropes to pull but, when it comes to children fatalities and the prevention of such a horrid thing I am hoping there is some sort of quality control, code of practice or Australian standard that prevents such a thing occurring.
What was going through the designers mind when creating a product label? I guess I shouldn’t be the one behind the gun here. Honestly, an event like this is rare on occasion and even harder to fathom.
So, we now have a problem and as graphic designers it’s our duty to solve those problems through visual elements.
Here’s a general brainstorm and concept sketch and you’ll see it takes time and brain power to try and distinguish between consumable milk and bath milk. It may be as easy as changing the milk bottle to a shampoo and conditioner bottle and you can tell the two apart long enough to drink one and not the other.
With the age of technology we have now and the ability to draw up a quick solution to package design in adobe Illustrator or Photoshop, it is now easier to get what you need and damn the consequences. Websites that provide clients with what they want without any design conjecture and at a minimal amount may be doing more harm than good.
We expect our cars to work and our houses we live in to stay upright and they do because they have vigorously gone through a set of stringent standards to provide safety as well as a quality product. It’s imperative in graphic design to produce high quality work for your client’s customers as well as solving your clients problems that achieves the same level, if not higher, in safety.
Thank you for taking the time to read my blog. Any comments or feedback or your own opinion on the matter is appreciated.
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