What do Certain Colors Mean?

Porath Print Source

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What do Certain Colors Mean? Color is a powerful psychological trigger. It creates strong emotions. Here are some popular colors and the emotions they typically generate:

RED:

  • Love, warmth, excitement, passion, known internationally as a buying color.
  • Attention getter.
  • In small amounts it is the best color to stimulate sales, but in large amounts can turn off more subtle customers. Works best to draw attention to a specific message or area you want customers to focus on
  • Negative: danger, anger

Blue:

  • Power, professionalism, trustworthiness, calm
  • Best seller and most favorite color for people throughout the world.
  • Considered the color of communication, tranquility and peacefulness – dark blue leads to authority and power
  • Negative: boredom, sadness

Green:

  • Nature, life, money, relaxing
  • Considered a passive, not a stimulating color
  • Negative: decay, toxicity, illness

Orange:

  • Affordability, creativity, fun, youth
  • Might be the most irritating color and least favorite in the world.
  • Direct mail…

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